Brand assets
Everything on this page is free to use when you are writing about or linking to IFRS 18 Navigator. Take the files as they are rather than rebuilding them, because a redrawn mark is the one thing that makes a product look unofficial. If you need something that is not here, ask us at support@ifrs18navigator.com.
The mark
The numeral over three category rules closing on a subtotal rule: operating, investing and financing resolving into operating profit. Use the tile wherever the background is not under your control, which is most places.
Tile
The default. Works on any background, light or dark.
Download PNG
On light
Brand blue on transparency, for a white or pale background.
Download PNG
On dark
The lightened brand tone, for a dark background.
Download PNG
One colour
For print, embroidery, or anywhere colour is not available.
Download PNGThe wordmark
The mark with the name beside it. Use this where there is room and the reader may not know who we are; use the mark alone where they already do.
On light
For a white or pale background.
Download PNG
On dark
For a dark background.
Download PNGSocial profiles and banners
Sized to each platform's current specification rather than scaled from one image. Each leaves the lower left empty, because that is where every one of these platforms lays the profile picture over the cover, and each was checked with the picture drawn in place.
Profile picture
X and LinkedIn both take a square at this size.
Download PNG
X header
The round avatar sits over the lower left, so nothing is placed there.
Download PNG
LinkedIn company cover
LinkedIn's current recommendation. The company logo overlaps the lower left and a phone crops towards the middle, so the design sits clear of both.
Download PNG
LinkedIn personal header
For the people who work on it. A profile photo is larger relative to the header than a company logo is to its cover, so this clears more.
Download PNGLink preview
What a shared link already renders as. Served live at /og.
Download PNGColour
Read out of the stylesheet, so these are the values the product actually paints rather than a copy that drifted. The dark column is not the light one inverted: brand blue reaches only 3.1:1 on a dark panel, so the brand tones lighten and the greens and reds lighten with them.
| Token | Use | Light | Dark |
|---|---|---|---|
--brand | Primary actions, links, active states | #0a66c2 | #6fb2f0 |
--brand-deep | Headers, emphasis, the darker brand tone | #004182 | #a7cff5 |
--brand-tint | Quiet brand fills | #e8f1fa | #16283a |
--on-brand | Text and icons on a brand fill | #ffffff | #0f141a |
--ink | Primary text | #1d2226 | #e6ebef |
--muted | Secondary text | #56687a | #a0b0be |
--canvas | Application background | #f3f6f8 | #10151a |
--surface | Cards and panels | #ffffff | #191f25 |
--line | Borders and dividers | #dce0e3 | #2b333a |
--ok | Compliant or resolved | #1e7f4f | #45c08a |
--attention | Requires management judgement | #b54708 | #e0913f |
--up | Positive figures, on tabular numbers only | #1e7f4f | #45c08a |
--down | Negative figures, on tabular numbers only | #b42318 | #f0736c |
Typefaces
IBM Plex throughout, deliberately not the default of every other developer tool. All three are open source and available from Google Fonts.
IBM Plex Serif
Operating profit is a residual
IBM Plex Sans
Where does interest income go under IFRS 18?
IBM Plex Mono
1,284,905 (412,668) 872,237
Using the mark
Please do
- Leave clear space around the mark of at least half its height on every side.
- Use the tile version wherever you cannot control the background.
- Scale the whole file. The rules and the numeral are drawn to hold together.
- Link the mark to ifrs18navigator.com where it is practical.
Please do not
- Redraw, rotate, stretch or recolour the mark, or set the numeral in another typeface.
- Add a shadow, an outline, a gradient or an effect to it.
- Place the transparent versions on a background that leaves the rules hard to see.
- Use the mark in a way that implies we endorse, audit or have reviewed your work.
The name
The product is called IFRS 18 Navigator: a space between IFRS and 18, and a capital N. Not IFRS18 Navigator, not Navigator on its own, and not IFRS 18 navigator. In running copy it takes no article, so “IFRS 18 Navigator reads your statement” rather than “the IFRS 18 Navigator”.